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Privacy policy

Privacy Policy
Note: We have updated the Privacy Policy as of June 2017 to comply with new legal and platform requirements. We strongly support the reason behind these stricter requirements, and we hope that this update makes Soon’s commitment to safeguarding your privacy even clearer. Read it carefully and reach out to if you have any questions or concerns.

At Soon, we want people to fill their everyday lives with more exciting things. In order to create the best possible service for our users, we collect, use, and share information and data, either provided by our users or generated by their usage of Soon. This Privacy Policy describes what information and data this includes, as well as how we use it. By signing up to our mobile application, you accept the conditions of this Privacy Policy and the processing of your personal data.

You can find more information about the service and its usage in the Terms of Use.

What kinds of information do we collect?
When registering with Soon, users have the option to provide us with their name, profile photo, email, hometown, and a short personal introduction (bio). If the user signs up with Facebook, her name, profile photo, hometown and email address will be gathered automatically from the user’s Facebook account. Soon also collects certain information automatically: the type of mobile device used, the device’s unique device ID, its IP address and mobile operating system. Soon may also use the location of a user’s device, but only if the user agrees to this but clicking ”OK” when Soon asks the user for permission to use the device’s location.

Soon may also collect information about the friends the user is connected to in the application. A user can connect with friends either by searching and following them manually, or by letting Soon gather a list of friends from the user’s Facebook account (if the user has signed up with Facebook). Information about a user’s friends consists of name, profile photo and hometown.

We work with analytics companies to understand how the application is being used. For this purpose, Soon collects the following data automatically:

Frequency and duration of usage
Which scenes are viewed in the app
Which buttons are clicked
Which items are added

In order to keep Soon free of charge for users, we may work with advertisers and third party advertising networks in the future. These will collect information how you interact with advertising provided in the Application. This Privacy Policy will be updated with details, should Soon start providing advertising within the application.

How do we use this information?
We use the information that the user provides to us, and the information that is collected automatically, to provide users with relevant content, important information, and required notices that are essential to providing a good user experience.

How is this information shared?
Apart from the cases stated above, Soon does not share information about its users with other services or companies.

How can I manage or delete information about me?
Soon will retain User Provided data for as long as you use the application and for a time of 3 years thereafter. If you’d like us to delete your own User Provided Data from Soon, please make a request to Please note that the User Provided Data may be required in order for the Application to function properly.

If you have any questions regarding privacy or data collecting regarding Soon, or have other questions about our practices, please contact us via email at

How do we respond to legal requests or prevent harm?
We are concerned about safeguarding the confidentiality of your information. We provide electronic and procedural safeguards to protect the information we process and maintain. Only authorized employees and contractors who need the information in order to operate, develop or improve Soon, are given access, Please be aware that, although we strive to provide the best security for information we process and maintain, no security system can prevent all potential breaches.

How will we notify you of changes to this policy?
Users will be notified within the app should any changes occur to this Privacy Policy. If the changes are significant, we will provide a more prominent notice, for example through e-mail notifications or an required update of consent. We will also keep prior versions of this Privacy Policy in archive, available on demand for your review.

Personal data controller
The following controller is responsible for the processing of your personal data:

Beginner AB
Corporate identity no: 556978-1486
Skeppsbron 16
111 30 Stockholm, Sweden